Course Overview

This course examines the issues of management and organizational behavior within the context of the sports industry. Students will gain a comprehensive view of the procedures and operations of sports organizations and enterprises and will examine processes such as budgeting, marketing, event management, and labor relations that are necessary for the successful administration of these organizations. The Principles of Sport Management course is designed for individuals with interests in careers that combine management skills and knowledge of the sports industry.


- Familiarity with various areas and levels of the business of sports

-Be able to articulate ideas/concepts (both written and oral)

-Enhance critical thinking skills

-Apply sports management skills to real-life situations

-Identify a career option within the field of Sport Management

The Details

  • July 20 - July 31

  • 10 AM - 12 PM EDT; M-F

  • Grades 9-12

  • 20 hours of Live Instruction

  • Max. 10 students per class

  • Instructor Office Hours Available

  • Certificate

  • Program Fee: $1,295


Sports Management

Helen Williams

Helen Williams holds a B.S. in Health Science from Wake Forest University where she was a student-athlete and an M.A. in Counselor Education from Lenoir-Rhyne University. She has been involved with intercollegiate athletics for over 30 years as a coach and administrator at Lenoir-Rhyne University, Wake Forest University, University of South Florida, Western Michigan University, US Naval Academy, Princeton University, Merrimack College, and Massachusetts Institute of Technology. She is also a color analyst for college basketball and the author of “Coach Like A Mother, A Guide For The 21st Century Sports Coach". Currently her company Williams Global Enterprises provides professional and career development services for college coaches.